Multichrome Color Is Trending for Eye Makeup & Other Beauty Products

Makeup is back in full force after last year and consumers are having fun experimenting with lots of color. According to market research firm Spate, consider ways that customers may be looking to incorporate multichrome color into other areas such as lips, hair, and accessories.
 
Cater content to help consumers DIY this prismatic look with your products and services. Incorporate other areas of growth from the eyeshadow category such as: waterproof, long lasting, and eyeshadow sticks to help develop future product innovation. Bright bold makeup also warrants a good makeup remover so an opportunity for high performance cleansers, wipes and toners can also be part of your portfolio strategy.

 
Multichrome Eyeshadow 
There are 1.9K searches on average every month in the US for Multichrome Eyeshadow. Although this is very low volume in comparison to other eyeshadow searches it is growing +33.9% since last year. Bobbi Brown’s Luxe Eyeshadow in Multichrome Jungle appears in searches but is discontinued and there are no other brand leaders.
 
Market Insight
Although multichrome eyeshadow is a niche category and considered a risky trend, it’s an interesting area of growth within the eyeshadow category (which is declining overall). Similar to the rise of nail foils, the metallic palette of multichrome eyeshadow lends itself to bold statement-making looks. It makes sense then that this trend aligns with the rise of other popular attention-garnering looks like alt makeup (+269.3% YOY), gyaru makeup (+222.6% YOY), and anime makeup (+59.6% YOY), among others.